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MIZIZI deepens African roots in Diaspora with Nigeria Baseball Jersey

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With its commitment to representing motherland Africa, and connecting her citizens in the Diaspora, MIZIZI has joined in the effort to rebrand Nigeria, the giant of Africa, at 59, with its latest product: Nigeria Baseball Jersey.

The jersey “NIGERIA” in green across the front and the Independence year, 1960, on the back, according to the branding agency.

“This unique streetwear design was curated for all in the Diaspora and more specifically, the Nigerian Diaspora.”

The design reminds one of the Nigerian soccer team, the Super Eagles: an eagle on the right chest and the MIZIZI logo on the left; there is a subtle grey print of wings on the front and back collar of the jersey, along with “Naija” in white on a bold green sleeve.

MIZIZI, a Swahili word for ‘roots’, has been at the forefront of projecting and connecting Africans in the Diaspora since 2015, when the promoter, Paakow Essandoh, launched the line.

But the idea itself took roots while Essandoh realized in 2014 that Africa had no representation whatsoever on his campus at the University of South Florida, U.S. He could not imagine how that obscurity of all things African pervaded the entire West and Europe where Africans live in their numbers.

So the idea came strong and clear.

“I wanted to uplift that African self-esteem within everyone and give them something they can wear stylishly and take pride in,” Essandoh said.

And MIZIZI, ever since, has not only promoted and represented Afrocentrism with its design and clothing line, it has also created a movement of connection and authenticity.

The movement has been leveraging the power of representation to educate, revere and connect the multifaceted members of the Diaspora.

“Taking pride in your roots is an integral part of self-actualization.”

This is exactly what the Naija Baseball Jersey stands for: generally—for Africans abroad; and specifically—for Nigerians in the Diaspora.

The jersey campaign, which teed off October 1, was created by Nigerian Creative Director, Temi Thomas, designed by Kenneth William Obeng , and captured by photographer Paa Kwesi Yanful.

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