The Boomplay Music service was first launched in Nigeria in 2015 by TECNO Mobile – a freemium service; basic features are free with advertisements or limitations, while additional features, such as offline save and play and ad-free listening are offered via paid subscriptions.
The service is currently available for Web, Android, and iOS use. As of August 3, 2018, it’s recorded 10 million installations off the Google Play App store. It currently has 42 million user
The streaming platform primarily focuses on African local and urban music content and was first launched in Nigeria in 2015.
The company released “Boomplay Music Version 2.1″ in March 2016 introducing its Premium Subscription which featured paid subscription services, ad-free listening, and offline play.
In March, 2017 – they released Version 3.0 which featured a new logo, redesigned User Interface, the follow feature and the introduction of a new “Buzz” feature that allows users access to entertainment news without leaving the app.
In 2017, it won the ‘Best African App’ Award at the AppsAfrica Innovation Awards in Cape Town, South Africa and on April 14, 2017, announced a partnership with TuneCore.
On 5 November 2018, music giant agreed on a deal with Universal Music Group to distribute content from Universal’s music labels.
In December 2018, the iOS version of the app was released. In March 2019, Boomplay announced a licensing deal with Warner Music Group.
Boomplay Music announced its move into East Africa by opening its Kenyan office in August 2016. It opened its Tanzania office In April 2017.
Accounts and subscriptions
As of January 2018, the two Boomplay subscription types, both offering unlimited listening time and enhanced sound quality (up to 320kbps bitrate) are:
|Type||Ad-Free||Mobile listening||Enhanced sound quality||Offline Save and Play||Music downloads|
|Boomplay Music Free||No||Limited||Yes||No||Yes|
|Boomplay Music Premium||Yes||Yes||Yes||Yes||Yes|